You’re at the exciting, messy bit.
Your brand has real momentum, but scaling it feels harder than it should. I help challenger food and drink brands turn that moment into a strategy that actually works.
• 20 Years in Food & Drink • Client Side Not Agency • Jammie Dodgers to Challenger Brands •
You know your product is good. So why isn't the strategy keeping up?
The problem.
Most scaling food and drink brands hit the same point. The early momentum starts to feel harder to sustain. Category decisions get more complex. Buyer conversations need more rigour.
You're making big calls — on ranging, positioning, NPD, marketing spend — and some of them are on instinct, because there isn't time for anything else.
It doesn't have to be that way.
Who I am
20 years of experience in food and drink client-side on brands like Meridian Foods, Jammie Dodgers, and Cadbury Biscuits, before moving into consultancy to work with the ambitious, independent brands I find genuinely exciting.
I specialise in moments of transition: entering a new category, repositioning for growth, scoping NPD opportunities, or competing in crowded markets without losing what makes you different.
“Ruth brought clarity and direction to our brand purpose, positioning and strategy, helping us articulate who we are and how we create value in a complex, fast-evolving landscape. Her approach challenged us to dig deeper into our 'why' — shaping a cohesive brand framework that feels aligned, distinctive, and ready for growth.
— Sonia Simons, Account Director — Absolutely HealthGet in Touch!
Not sure where to start? Let's just talk.
A 30-minute discovery call costs nothing. We'll work out quickly
whether there's a fit — and if there is, what that could look like.
