1. Introduction

McGrath Marketing ("we," "us," or "our") is committed to protecting your privacy. This Privacy and Cookie Policy outlines how we collect, use, and protect your personal information when you visit www.mcgrathmarketing.co.uk ("our website").

2. Information We Collect

• Email Address: We collect your email address when you submit it through the contact form on our website.

• Website Usage Data: We use Google Analytics to collect anonymous data about how visitors use our website. This includes information such as page views, time spent on the site, and traffic sources.

• Cookies: We use cookies to enhance your browsing experience and collect website usage data.

3. How We Use Your Information

• Email Address: We use your email address to respond to your inquiries and provide information about our services.

• Website Usage Data: We use Google Analytics data to analyze website traffic, understand user behavior, and improve our website's performance.

4. Google Analytics

• We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"), to analyze how users interact with our website. Google Analytics uses cookies to collect information about your use of the website, including your IP address. This information is transmitted to and stored by Google on servers in the United States.  

• Google Analytics helps us understand website traffic and user behavior, allowing us to improve our website and services.  

• Google Analytics Terms of Service Summary: Google Analytics collects data about your website usage, which is used to generate reports for website owners. Google may also share this data with third parties where required by law or where such third parties process the information on Google's behalf.

• Opt-out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.  

• Google's Privacy Policy: For more information about how Google collects and uses data, please refer to Google's Privacy Policy: https://policies.google.com/privacy

5. Cookies

• Cookies are small text files that are placed on your device when you visit a website.

• We use cookies to:

  • Analyze website traffic and user behavior.

  • Improve website functionality.

  • To enhance user experience.

• Most web browsers allow you to control cookies through their settings. You can choose to accept or decline cookies. However, disabling cookies may affect your browsing experience.  

6. Data Retention

• Email addresses submitted through the contact form will be stored securely and deleted if no further action is taken.

• Google Analytics data is retained according to Google's data retention policies.

7. Data Security

• We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure.  

• All data supplied through the email submission form will be stored in a secure email.

8. Your Rights

• You have the right to request access to, correction of, or deletion of your personal information.  

• To exercise these rights, please contact us at ruth@mcgrathmarketing.co.uk.

9. Links to Third-Party Websites

• Our website may contain links to third-party websites, such as LinkedIn. We are not responsible for the privacy practices of these websites.

10. Changes to This Policy

• We may update this Privacy and Cookie Policy from time to time. Any changes will be posted on this page.  

11. Contact Us

• If you have any questions about this Privacy and Cookie Policy, please contact us at ruth@mcgrathmarketing.co.uk.