About me.
With 18 years of experience in brand marketing, category management, and consumer insights within the food and beverage industry, I've had the privilege of working on numerous well-known household grocery and foodservice brands.
I'm incredibly passionate about understanding consumer behaviour around food & drink and how brands can leverage these insights to develop solutions that truly meet consumer needs and desires.
My expertise spans both established brands and challenger brands, giving me a unique perspective on the challenges and opportunities in today's market, particularly the need to stand out and win in a very noisy industry.
My background includes extensive experience in brand management, complemented by five years of focused category management expertise.
This combined experience allows me to offer a holistic approach to brand growth, from strategic planning to execution.
Let's discuss how I can help your brand thrive.
Brands I’ve worked on.
Millie's Cookies
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Upper Crust
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Jammie Dodgers
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Clarence Court
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Wagon Wheels
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Vogel's
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Free
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Meridian Foods
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Cadbury Biscuits
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LivLife
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Millie's Cookies • Upper Crust • Jammie Dodgers • Clarence Court • Wagon Wheels • Vogel's • Free • Meridian Foods • Cadbury Biscuits • LivLife •
“She brings energy, authenticity and a wealth of FMCG knowledge to any task she faces”
- Account Manager
“Ruth’s creative problem solving, and ability to influence both customers, and key internal stake holders, was second to none.”
- Account Manager
“She excels at making the reasoning behind a product clear and compelling—not just for customers, but also for those on the front line of manufacturing who get to understand the why”
- NPD Manager