Services.

I will partner with you every step of the way—from uncovering actionable insights to executing impactful strategies.

I offer comprehensive support, as a fractional member of your team, from initial research and planning to campaign implementation and performance analysis. I can also assist with individual projects tailored to your specific needs and goals.

Consumer Insights

  • Market Research.

  • Consumer Insights - Consumer Profile Creation.

  • Mapping consumer journeys & touchpoints

  • Trend forecasting.

  • Data visualisation & reporting.

  • Identifying emerging opportunities and threat

  • Integrating consumer insights into business strategies.

  • Resource review & recommendations.

Brand Marketing

  • Brand Audit

  • Brand vision & strategy development.

  • Brand positioning development.

  • 4 P’s Development (Product, Price, Place & Promotion).

  • Brand planning support.

  • Brand reporting.

  • Product innovation pipeline development.

  • Rebranding projects

  • Management of brand-related projects, such as website redesigns or product launches.

  • Coordinating with creative teams, agencies, and vendors

  • Brand communication planning, implementation & support.

Category

  • Analyse category performance.

  • Develop category strategies to drive growth.

  • Identifying market trends and shopper insights.

  • Shopper Profile Creation.

  • Conducting competitive analysis.

  • Providing regular reports on category performance.

  • Support with listings and selling stories.

  • Merchandising recommendations.

  • Shopper Activation.

The process.

  1. Discovery call - approximately 1 hr to find if we are a good fit.

  2. You submit a brief - don’t worry we can work on this together.

  3. I will create a scope of work and quote for the project.

  4. We will both agree and sign a contract.

  5. Book in dates for workshops, meetings and deadlines.

FAQs

  • Each project will be different, each client is different. I can either work to your set budget or I can submit a proposal based on the brief.

    Check out my pricing page for more details

  • It depends on the project and will be agreed as part of the initial Scope of Work.

    All packages require a 50% deposit as there will be some initial work before we head into workshop stage.

  • I don’t but I can recommend some agencies that do and help with briefing and project management.

  • I can but I am no expert, what I can do is recommend some agencies, help with pitching and support on the brief to get your social media and digital advertising targeting the right people at the right time.

  • I get it, when you are busy you don’t have time to sit down and put pen to paper or sometimes you have an idea in your head but you don’t quite know how to explain it.

    As part of the process we will have a discovery call and I can help you identify what the brief is and how we can go about answering it.